When Wimpy wanted to let visually impaired people know they offered braille menus in all their restaurants, they decided to make the above video.
A team of skilled chefs made burgers for the people in the video and on the buns they created a message in braille using sesame seeds.
Credits:
Creative Director: Wes Phelan
Art Director: Dale Mullany
Copywriter: Keith Manning
Director: Will Collinson
Music: Loyiso Madinga
Photographer: Mike & Nick
Retoucher: Darren Bell